Ally Brand
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role
Art Direction · Design
year
2026
medium
CG
Ally was in the middle of a brand evolution, moving away from a purely financial look toward something warmer, more human, and a little more fun. I worked on a range of explorations across the system: 3D product moments with the savings bucket, motion and animation concepts, digital and social ad formats, and visual translations of Ally's new witty, culture-forward voice.
A big part of the work centered around their "life today" campaign direction, finding ways to connect Ally to real moments in people's lives, from TGIW to sports partnerships to street-level OOH. The goal was showing how the brand could flex across formats while keeping that recognizable purple energy intact.
